Can race, guilt, and empathy get you to pay $40 for this $9 belt buckle on TikTok?

No paywall: https://archive.is/nxp3m (or use noscript)

They’re doing a/b tests on the headline.

Sometimes the article is “AI avatars in digital blackface want to sell you this belt buckle”, sometimes is “AI grifters are creating fake Black people to sell Shein junk”