Time travel movies either need to be not really about the time travel. Or all about the time travel.
In the first instance the time machine is basically just a plot device. So you can have the story set in mediaeval Europe or 5,000 years in the future or whatever. E.g. The Time Machine, Doctor Who, Bill and Ted’s excellent adventure. This is the most common depiction of time travel.
In the second case the time machine is almost a character, e.g. Primer, and the plot of the game Quantum Break. It allows people to have access to abilities that other people in the story do not have, and fundamentally changes what is possible for those characters.
But Tenant isn’t either of those two, it’s a third option which I don’t think I’ve ever seen before where the time machine basically just rewrites the rules of the universe. Everyone knows about the pseudo time travel, but not really time travel technology and so no one really has any advantage over anyone else. So it ends up just being a John Wick style action movie where everyone has access to time travel, so it kind of cancels itself out. It’s really unclear why the technology even needs to be in the story, or what it adds to the story.
Christopher Nolan has a bit of a tendency to make complicated movies, and he seems to think that that’s the same thing as making good movies. Sometimes that works like in Inception, and other times you get just a weird complicated mess that doesn’t really have anything to say for itself.









I do not understand how people at these advertising agencies are so bad at their actual jobs.
I used to work in an advertising agency, the job is done by humans who go home and watch TV and play video games and generally interact with the rest of the human race on a fairly regular basis. There’s no way in hell that they failed to register the public’s dissatisfaction with AI. So how do they then sit in a pitch meeting and recommend its use?
I guarantee what happened here is that McDonald’s wanted things to be cheap and so wanted to use AI, and the advertising agency just wanted to get McDonald’s business so didn’t push back on it as hard as they should have done. And look it’s now done damage to their brand. They better come out with a statement real quick to clarify that it was McDonald’s decision and not theirs, otherwise clients are going to be concerned that they’re trying to cut corners.
Part of the job is to tell clients when they’re being unreasonable. There was a property developer that we worked with a lot and he was always trying to get us to do deceptive things such as using CGI shots of his housing estate rather than the actual shots because the properties didn’t look anything like what was being depicted in the CGI shots. I’m sure if we were doing it today he would be trying to use AI as well. Fortunately my boss was always able to talk him out of these decisions pointing out that it would simply result in him getting a reputation for dishonesty, and would in the long term hurt him.