Dear Steam,
Please put a filter tool in so that we, the player, can choose to filter out AI slop.
Thank you.
That’s fine and I like that. We, the gamers, we can decide and it should be like that. We just need Valve’s assistance by helping us with thorough AI disclosures. We can do the rest by controlling slop and clones with our wallets and filters.
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Let the people play what they want, even if it is slop! And the stealing/inspiring part - i get it, it is frustrating and not fair, but not the AI is the problem here, it’s just a tool - the problem is with the copycat’s reasoning (that is to make a quick buck and don’t give a damn about broader consequences for the future). If the game is a shameless copy it already is prone to be copyright claimable (although i don’t believe in legal batles, especially for small developers or not wealthy individuals that clearly are disadvantaged from the start), if it is not - let the Poeple decide. Of course it poses a threat of oversaturating the market - i don’t care, it’s not new - Steam has been oversaturated with non-AI-porn-game-slop for years now and nothing bad happened.
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They should make it easy to avoid it though by requiring AI use disclosures by developers and then including a filter for users to automatically filter AI like you can filter adult content out.
I can’t believe the sentiment in the comments here.
…Y’all think spammers are going to label themselves as “AI generated” if that’s detrimental? They will not, and it’s not something that can be objectively detected.
Getting customers to moderate this is self defeating, as the whole point of spam is to get in front of buyers’ eyeballs.
Valve needs to hire staff to cull this junk, they can afford to, but they don’t want to. That’s the crux of the issue.
Indeed, cloners will find ways to flood the market, because that’s the effective way.
As someone who likes to discuss about solutions, time is something the cloners do not have. They are always trying to clone the currently trending things, so they cannot wait for three months or so for the trend to die out.
I would say a mandatory 3 month period of closed beta would help cull many bad actors, with strict requirements as what would suffice. Valve could in the meanwhile scan in case the assets are stolen from another games listed in their store.
Assets can be packed or otherwise obfuscated in all sorts of ways.
I’m less certain about the “3 month forced waiting period” thing… it sounds like a good idea on the surface, but I just wonder how it might affect small devs. Also, some spammers would still immediately schedule a listing for a clone and then vibecode it over the three months.
That might be true but it still seems like it might significantly hampers the trend chasing clone effect. Its not stopping the cloners from making the clones but throwing them off of the trend rhythm and making the clone less able to skim money from people. A legit dev will likely have to take into account the waiting period but that can just be part of their dev cycle now. Or maybe if your studio is partnered with an already established publisher, you can just release the game no waiting. I know that sucks for fully independent devs but there are extremely indie friendly publishers out there like Devolver Digital.
The 3 month period is not really effective if you can avoid it in any way. Which is why it needs to be strict, like not using a publisher to speed it up, but having the 3 month period for each different game. And that replaceable placeholders do not count for the 3 months by strictly requiring the game to have something that would reset the timer, like changing the genre tags or the name of the game.
The 3 months won’t hurt developers. The time flies when you’re actually developing the game or managing Valve bureaucracy. :D
I didn’t really go to specifics in my previous comment. That would require making assumptions and make the comment too long to read. I’m sure you have an assumption as to why the idea would hurt indie developers. I’m happy just making a surface level assumption about using time to our advantage.
There’s also a practical element, where Steam is not in a position to vet every game and developer. They could have the community do it, but that then opens up a whole bunch of abuse risks.
There’s also an argument that it wouldn’t stop some of the issues in the article. Where do you draw the line with asset flip, or AI generated? If the developer used AI to make placeholders in the early access of a game, and then swapped it with removed it later on, is the game still AI generated? What if they used assets that were unknowingly AI generated, like stock sound effects?
Or if someone is ESL and used a translator that turned out to be AI powered/they just write with a similar style.
It also won’t stop people doing it.maliciously. if you’re threatening to clone someone’s game off a demo, and release it before they do, you’re probably not going to stop because you need to put a little “AI generated” flag on your game, if the rest of it didn’t stop you.
Well, I’m not advocating for LLM assisted game development to be banned, or those with a but if diffusion. That’s what the tag is supposed to be for.
I’m strictly talking spam and clones. Clearly dysfunctional games, misleadingly advertised.
Valve makes $billions in revenue every year. If they make 30% off every developer’s sales, I think they can afford to apply some basic vetting to each one.
I’d be behind spot-checking at the very least. I feel like Valve is trustworthy enough that most devs should be able to open-source their code to Valve.
If you get caught, you get perma-banned from Steam.
Then put a little thingie showing how many years a dev has existed (so people can put their AI-detector thinking caps on when they see a dev that’s existed for 3 months putting out a fully polished game).
With all due respect, this is exactly what I am talking about.
I feel like Valve is trustworthy enough that most devs should be able to open-source their code to Valve.
Enforcing posting code source isn’t viable for many reasons. But one is that spammers are going to hide the vibecoding anyway; this would only catch relatively innocent coding assistants from earnest devs.
It wouldn’t catch anything malicious.
Then put a little thingie showing how many years a dev has existed (so people can put their AI-detector thinking caps on when they see a dev that’s existed for 3 months putting out a fully polished game).
And again, the point of spamming is to get eyeballs in front of customers. It doesn’t matter if 99% reject it as obvious garbage; if just a few people buy it on chance, it’s worth the minimal effort for the spammer, and it encourages other spammers to come.
…And that would be catastrophic to new devs, anyway. How is anyone new supposed to enter the space and publish their labor of love if everyone assumes new devs are malicious?
Sorry if this comes off as thorny, I feel like commenters here are contorting themselves to excuse a giant corporation.
This is Valve’s storefront. They make mountains of cash from it.
It is their job to filter spam, they need to spend money to do it, and they don’t want to. There is no way around it.
It’s not thorny to me, but then I’m used to polite disagreement where I’ve found many would turn hostile, so perhaps your padding at the end was a good plan - even if not necessary for me personally.
You raise good points, but it’s one of those “Don’t let the Perfect be the enemy of the Good” things. No system can catch 100% of these problems that you correctly point out. At least, none that I can imagine nor that you propose.
Right now, Valve is the “best” video game distributor - apart from maybe GoG. I hope GoG dethrones them as the only reasons Valve is “better” are Linux support and market dominance (ergo convenience), and perhaps the AI craze will be the wedge issue that GoG takes a firm stance against, at which point they’d be in a good spot to take over.
Unfortunately, I strongly suspect the vast majority of consumers simply do not care if a game was developed with AI.
All that to say: I agree they should be doing more, but I wouldn’t hold my breath.
Right now, Valve is the “best” video game distributor - apart from maybe GoG. I hope GoG dethrones them as the only reasons Valve is “better” are Linux support and market dominance (ergo convenience), and perhaps the AI craze will be the wedge issue that GoG takes a firm stance against, at which point they’d be in a good spot to take over.
Again, I emphasize: you are talking about this as if picking a team.
These are storefronts, run by corporations. I don’t care if Valve is percieved as “good” or not, I care about the current and future transactional services they will offer me, and how they will affect the market as a whole.
And this is bad. Its toxic for game devs, bad for me as a shopper, and unhealthy for the future of gaming.
Vavle do not deserve excuses and hand-waving just because one thinks they are a ‘lesser evil’ in some other context; every service should get criticized a-la-carte. They are not people, they do not get passes.
The mindset of loyalty and “thrones” and “who is nicer” is exactly the sort of anthropomorphic mindset they want you in. Its the goal of advertising. They want you loyal to their storefront, so at some point, it becomes an irrational factor that influences your shopping choices… Hence this comment section.
All that to say: I agree they should be doing more, but I wouldn’t hold my breath.
Indeed.
But I’m not going to apologize for Valve in the same breath eather, and I am appaled so many commenters here are. They would be skewering them if this was some other strorefront doing the exact same thing.
Again, I emphasize: you are talking about this as if picking a team.
Yeah, I mean, gotta buy video games from someone. Valve’s one of the least shitty corporations by far, so they get my money.
Vavle do not deserve excuses and hand-waving just because one thinks they are a ‘lesser evil’ in some other context; every service should get criticized a-la-carte.
Why don’t you think I’m open to a-la-carte criticism? I’ve expressed plainly that it’s valid. Do you want me to fight you about it or something?
They are not people, they do not get passes.
I would say people don’t get passes either; I could quote Stannis the Mannis, but I won’t.
But I’m not going to apologize for Valve in the same breath eather, and I am appaled so many commenters here are.
Are you ranting with me or at me here? I never “apologized” for them.
I think we’re reaching a point where there is going to be so much stuff around be it games, tv, movies, music, etc all made by AI and all just garbage, that it will make curating a huge deal. Like we’ll need to have services whose sole purpose is to sift through the marketplaces and find quality stuff to then present to people. So you’ll have a two tiered system where on one hand you can browse “everything” and it’s just a deluge of stuff and then on the other hand you can go to a curated marketplace that only lists stuff that is known to be high quality. But it’s going to take time for those curated places to pop up, and in the mean time we are gonna be swimming in slop.
Like in the pre-search-engine internet you would have indexes, or whatever they were called, listing useful websites.
Yikes. On the one hand, curated lists sound like a breath of fresh air right now. On the other, that’s AI setting us back 30 years.
My search engine even labels AI slop websites, that it pulls from open-source lists like https://github.com/alvi-se/ai-ublock-blacklist. So yeah every day I feel like the need for curated lists is getting stronger even for “useful websites”. Too much noise these days.
Rotten Tomatoes -> Bots and Tomatoes. Is it AI slop or hot?
Hot or Bot
Neal Stephenson explores these ideas in a few of his books. Basically that there is so much false information online that the biggest advantage you can have is good software for sifting through it.
Pretty much this. I am reminded of when reality TV first came up, it was thought that it would be a passing fad lasting maybe a year or two. People get exited by it at first, then get bored of it craving something with more substance. It never happened. Turns out the slop machine hit a level good enough that many would lap it up. Survivor is going into it 51st season right now.
But while this stuff can be produced (be it text, TV, software), you can curate it. Those curated lists will become the new social treasure like how some movie critics could become minor celebrities in themselves. Yeah there will be AI bots trying to do that as well, but if they fall flat, so to will their respect.
You’re going to see the media organic content labels, just like groceries have “regular” and “organic”. There’s demand for such a certification so it wouldn’t surprise me to see that in the near future.
So basically the current steam curators system but you have to pay to see what they curate. And valve wins again
Well I think there could also be a place for like niche curators. Like a blog that goes and finds all the strategy games that are actually good and posts reviews of them. If your a fan of that type of game you follow them, they try all the shitty ones so you don’t have to, and point you to the good ones. Same with other niche things.
That is a built in feature in steam
Enforce an AI label, abusers get delisted and not allowed to be on steam for 3-5 years. Allow users to block AI labeled games.
Edit: I think the ban should affect the developer and publisher too. That way the publisher makes efforts to prevent release of slop too.
100% this.
if using AI in your product adds so much value to your product, then why are you hiding it??
Why would anyone making AI spam label their spam as AI?
Presumably some may try to slip it through. That’s where community and Valve have to step in to police it together to get the dev and publisher banned for a duration.
Because if they don’t they get banned which makes their shoveling harder.
This is the exact same attitude they had to the deluge of unity store asset flips (well they actually tried to blame unity for that, but I digress)
Steam gets their money either way.
And that’s what Lord GabeN needs to buy another super yacht for himself, and more Aston Martins for his son to race.
I am starting to think that having hard technical or imposed market limits might be a good thing, or at least the lesser of two evils.
It you had to build a game on before the era of cheap middleware engines, there was a natural barrier to entry. The Nintendo seal of approval used to mean something at least even if the game was still trash.
But now, you can flood the space with minimal barrier to entry and we are being flooded with junk. But those that control the access and making big money off this so they turn a blind eye.
A few months back, there was a reddit post for my local town, it was about self publishing their new game on Steam. Anyway, about a dozen others posted links to their projects all releasing within the next few months, all of them copies or low effort projects. This is a single town, in a single country, that is releasing potentially dozens, possible hundreds of games a year. The market is flooded because we have made it so easy to pump this junk out and there is little interest in putting even vague restrictions on it.
The crash is coming and we will all know why it happened.
It’s been coming for a long time. Steam always had a slop problem since the greenlight days.
The reason so much shit got onto the platform was by exploiting the trading card system, and Valve allowed it.
Eventually Valve realised they could get more money by just skipping the vote, and allowing people to just pay to get their games on the platform.
Pretty much. They already had this tendency, it is just accelerating and now the technology has kicked it into turbo.
People have been complaining about too many games years before AI, but most don’t remember when steam was such a gatekeeper that they didn’t even allow visual novels on the store. I think having a way to filter AI generated game assets is enough.
Let’s hope GOG takes a better approach
Well that’s disappointing. How about in regard to vibe coded games?
They don’t adopt enough games for it to be problem.
Let’s hope that works in their favour
Nope they already using Ai.
They should just surface the reviews more prominently, and let me buy a Steam Frame. The last part is key.
This is like the Wii shovelware era on steroids.
How much does it cost steam a single game? Maybe that is irrelevant, but if not, i doubt many of those games are going to make good sales
Hey Valve, could you use AI to port all of your own old Intel versions of Mac games to Apple Silicon?
I just want a sequel to The Guy Game so I pair it up with its brother I have on this very real shelf I have that holds this also very real physical copy of this game I have amongst other games like Donkey Kong Country 1+2+3, Rollercoaster Tycoon, 1+2, Goldeneye n Perfect Dark, and Myst n Riven. Shame they didn’t make more games in the Myst series. Could have been a great series of, I dunno, five or so games and a book series, but they stopped making them after the second installment as my definitely not self-neuralized brain is telling me. The books were good though. But what were we talking about? Nine-tenths of the law? Tf does that shit mean? Bueller?
Shame they didn’t make more games in the Myst series.
Lol, maybe they could make one with Brad Dourif, I heard he’s available.
there is myst 3, 4, and 5 with 5 being a definitive end to the series
If you liked myst and riven you’d probably like them as well. The series was pretty strong if you’re into the whole “narrative over gameplay” thing. At the time they were also widely regarded for the graphical quality but that obviously didn’t hold up
If you liked those point and click adventure games the journeyman project trilogy from presto studios in the same era is also great, though there was supposed to be a 4th installment that was cancelled. The Lucasarts and sierra games from a bit earlier in that genre (the dig, sam and max hit the road, Indiana jones and the fate of Atlantis, day of the tentacle, police quest, kings quest, monkey island, etc) are also great
Getting all of these games to run on a modern pc is a bit of a headache though. Some are on gog and some have support in scummvm but not all. The renaissance of point and click adventure was like 1995-2000 and the genre really died around then. Great games, although they can be extremely frustrating and obtuse at times
…I know…
…the joke was I was traumatized by how shit they were that my brain overwrote the memories…
is ai a tool or a crutch?
Can be both.
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