It’s my job to communicate complex ideas to a general audience in clear, concise ways. I’ve been doing it for 30 years, and I still sometimes fuck it up. Communication is hard, and it’s amazing that it ever works. But watching the general level of public discourse become a race to the bottom has felt like the worsening of an infected wound.
I usually refer to marketing/advertising as the dark arts, half-jokingly. I’m not joking here. What MAGA’s done with language is a literal curse.
It’s my job to communicate complex ideas to a general audience in clear, concise ways. I’ve been doing it for 30 years, and I still sometimes fuck it up. Communication is hard, and it’s amazing that it ever works. But watching the general level of public discourse become a race to the bottom has felt like the worsening of an infected wound.
I usually refer to marketing/advertising as the dark arts, half-jokingly. I’m not joking here. What MAGA’s done with language is a literal curse.
I take special note in Stephen Miller repeatedly calling the protestors “insurrectionists”.
It’s a total propaganda bitch slap to the stupid.
“Remember when lots of angry people made one side mad and you learned the word insurrectionist? That’s how we use it now. Don’t look back.”
I don’t know if this tactic has a name in rhetoric, but it is a cancer that seems to grow larger than the educated via the uneducated.
Probably a persuasive definition.