• And yet I still see queues stretching round their drive through. I don’t understand who is still paying so much for lower quality food.

    Maybe parents whose kids see mcds as their treat?

        • @RGB3x3@lemmy.world
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          fedilink
          English
          11 year ago

          Something of higher quality. Like good chocolates, a nice meal, ice cream, breakfast for dinner… Maybe it’s pretentious, but I’d prefer my daughter see places like McDonald’s, Taco Bell, Burger King, etc as quick alternatives when you just don’t want to cook or need a snack. Not as a treat you should really be looking forward to.

        • If you tell your kid McD is something special then whenever you pass a McD it will feel a craving and want it. This is how brand obedient consumers are made. If instead you let them have McD for a week or two they will see the food for what it is.

          Fsst food chains hate this simple trick