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News@lemmy.world • 1 year ago

McDonald's is promising 'attention to affordability' after the price of Big Mac meals hits $18

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McDonald's is promising 'attention to affordability' after the price of Big Mac meals hits $18

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News@lemmy.world • 1 year ago

McDonald’s CEO Chris Kempczinski is promising to bring back “affordability” to the fast-food chain as sales growth slows.

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@FireTower@lemmy.world
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fedilink
2•1 year ago
I think they are/were trying to rebrand away from being a place to get cheap low quality burgers.
- RBG
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  fedilink
  11•1 year ago
  Well that does not work if you only increase the price.
- @Ensign_Crab@lemmy.world
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  English
  2•1 year ago
  Now they’re a place to get overpriced low quality burgers.

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