In a move that feels straight out of the "Did they really say that?" playbook, Ubisoft now claims that microtransactions don't just boost revenue—they actually make games more fun.
Don’t worry, this isn’t something they actually believe. They’re just trying to craft a narrative. I worked there for 5 years, and in that whole time nobody on the publishing end of the company said anything that even hinted at them giving a shit about fun.
Don’t worry, this isn’t something they actually believe. They’re just trying to craft a narrative. I worked there for 5 years, and in that whole time nobody on the publishing end of the company said anything that even hinted at them giving a shit about fun.