It’s not that ironic. In this case, the tool was creating a near-identical replication of the Disney logo. Generally, AI hasn’t been able to convincingly reproduce a logo like that with any degree of reliability (for instance, the jumbled logos in the Getty Images situation). It looks like the AI has actually advanced to the point where it actually violates Disney’s trademark. That crosses the line of fair use at that point.
They don’t need to determine on an individual basis. It’s simple enough to prove that the tool can do it, so they are enforcing that Microsoft make sure it can’t.
It’s not that ironic. In this case, the tool was creating a near-identical replication of the Disney logo. Generally, AI hasn’t been able to convincingly reproduce a logo like that with any degree of reliability (for instance, the jumbled logos in the Getty Images situation). It looks like the AI has actually advanced to the point where it actually violates Disney’s trademark. That crosses the line of fair use at that point.
I find that differentiation fir a logo silly though.
copy pasting a logo on top after the ai generated the rest really isnt that difficult.
So how would Disney know reliably that the memes are indeed made with a violation by MS?
They don’t need to determine on an individual basis. It’s simple enough to prove that the tool can do it, so they are enforcing that Microsoft make sure it can’t.
Photoshop can violate every trademark on the planet, Disney hasn’t slapped Adobe for copyright theft.
And Disney didn’t slap Microsoft for copyright theft either.
And no, you can’t ask Photoshop to generate the Disney logo. You’d have to do that yourself.
Removed by mod
Meanwhile the Shutterstock logo is all over sd